Join me and my very special guest for an evening of honest conversation where you’ll learn what to expect from the world of self-employment. To celebrate the launch of Out of Office, I’m hosting a virtual launch with the lovely Sara Tasker.
So what is branding? I’m certainly no expert, but it’s something that I learn more about everyday, and I think that every freelancer is ultimately an expert in their own brand because they know it like the back of their hand. Even if they don’t realise it!
I used to think it was just all about graphic design. You know, having a snazzy logo and some pretty colours and fonts on your website. Shout out to Nikki who designed my logos though! But what I’ve learned through my own personal experience (and mistakes) is that it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows.
As author Seth Godin neatly puts it:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”
Must read books on freelancing for writers and creatives. Whether you’re an experienced freelancer or just starting out with a side hustle and looking to get more clients, these books offer tips on productivity, tax, PR and brand building.
“Out of Office” by Fiona Thomas is a no-nonsense guide addresses the questions that people might feel too embarrassed to ask about going freelance … like how to raise an invoice, submit a tax return, claim expenses, network, and use social media. Fiona also details why working from home is proven to have a positive impact on productivity and mental health, and why so many women are making the leap into freelancing out of necessity.
If you’re looking to get more high-paying freelance clients that genuinely help your business, read on.