When you signed up to be a writer, did you imagine sitting in a log cabin, with a stunning view, furiously typing out a bestselling novel? The reality is that a lot of writers have humble beginnings and continue to work in quiet ways.
As part of my Inspire, Write, Repeat course I’ve been getting up early one day a week to write as part of a group. This kind of accountability is not glamorous, but it’s an absolute necessity for people like me who will always find something else to do other than writing. We need to find ways to show up and write regularly, and it can be a struggle. I don’t feel good about everything I write. I don’t feel excited at the prospect of a blank page. I dread writing a lot of the time, but I also know that I love it once I get going. So I commit to doing it repeatedly until I create something I’m happy with.
Firstly, I picked the right photographer. When I scrolled through Victoria’s Instagram feed I saw that she had already photographed my friend Ruth and knew that she was going to be the perfect fit for me. All of her photographs are candid, laid-back and more importantly, make all of her subjects look like nice humans. I didn’t meet Victoria until the day of our shoot, but we had a phone call the week before to map out what locations we wanted to hit and the general vibe we wanted to create.
This year has seen a drastic shift in not only how we work, but how we spend our money. As UK residents face the likelihood of a pared-down Christmas in 2020, why not spend intentionally and support a small business when buying giftts. Buying gifts for freelancers or people who work from home offers the perfect opportunity to send money to the people who really need it. After all, whenever you buy from a small business someone does a happy dance!
Join me and my very special guest for an evening of honest conversation where you’ll learn what to expect from the world of self-employment. To celebrate the launch of Out of Office, I’m hosting a virtual launch with the lovely Sara Tasker.
So what is branding? I’m certainly no expert, but it’s something that I learn more about everyday, and I think that every freelancer is ultimately an expert in their own brand because they know it like the back of their hand. Even if they don’t realise it!
I used to think it was just all about graphic design. You know, having a snazzy logo and some pretty colours and fonts on your website. Shout out to Nikki who designed my logos though! But what I’ve learned through my own personal experience (and mistakes) is that it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows.
As author Seth Godin neatly puts it:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”