So what is branding? I’m certainly no expert, but it’s something that I learn more about everyday, and I think that every freelancer is ultimately an expert in their own brand because they know it like the back of their hand. Even if they don’t realise it!
I used to think it was just all about graphic design. You know, having a snazzy logo and some pretty colours and fonts on your website. Shout out to Nikki who designed my logos though! But what I’ve learned through my own personal experience (and mistakes) is that it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows.
As author Seth Godin neatly puts it:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”
Must read books on freelancing for writers and creatives. Whether you’re an experienced freelancer or just starting out with a side hustle and looking to get more clients, these books offer tips on productivity, tax, PR and brand building.
Every freelancer needs to have confidence in both themselves and the work that they do, because it’s a fundamental part of making your business a success. And when I talk about confidence I don’t just mean the ability to talk in front of a crowd, or pitch your services to a client, or do Zumba class without tripping over… I mean inner confidence in what you’re doing and why you’re doing it.
I wanted this episode of Out of Office to really speak to people who are feeling a bit lost. Because I think we’re all been there right? We’ve all been in those types of jobs where you’re constantly watching the clock from 9.01am, you’ve eaten your lunch by 10am just out of pure boredom, and maybe the work you’re doing is unfulfilling or you just don’t give a shit about the stuff you’re responsible for. I felt like that quite honestly, most of my life until I was thirty years old.
In this episode, I want to delve into the idea of a side hustle. What is a side hustle and why is it helpful for people who want to go freelance? And how can you overcome the fear of actually starting one and then how can you juggle your side project whilst holding down a fulltime job? I’ll also be talking to my friend and YouTube creator Mikhila McDaid who is talking about why her side hustle will never be a full-time thing why that’s exactly the way she likes it