Firstly, I picked the right photographer. When I scrolled through Victoria’s Instagram feed I saw that she had already photographed my friend Ruth and knew that she was going to be the perfect fit for me. All of her photographs are candid, laid-back and more importantly, make all of her subjects look like nice humans. I didn’t meet Victoria until the day of our shoot, but we had a phone call the week before to map out what locations we wanted to hit and the general vibe we wanted to create.
This year has seen a drastic shift in not only how we work, but how we spend our money. As UK residents face the likelihood of a pared-down Christmas in 2020, why not spend intentionally and support a small business when buying giftts. Buying gifts for freelancers or people who work from home offers the perfect opportunity to send money to the people who really need it. After all, whenever you buy from a small business someone does a happy dance!
Join me and my very special guest for an evening of honest conversation where you’ll learn what to expect from the world of self-employment. To celebrate the launch of Out of Office, I’m hosting a virtual launch with the lovely Sara Tasker.
So what is branding? I’m certainly no expert, but it’s something that I learn more about everyday, and I think that every freelancer is ultimately an expert in their own brand because they know it like the back of their hand. Even if they don’t realise it!
I used to think it was just all about graphic design. You know, having a snazzy logo and some pretty colours and fonts on your website. Shout out to Nikki who designed my logos though! But what I’ve learned through my own personal experience (and mistakes) is that it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows.
As author Seth Godin neatly puts it:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”
Must read books on freelancing for writers and creatives. Whether you’re an experienced freelancer or just starting out with a side hustle and looking to get more clients, these books offer tips on productivity, tax, PR and brand building.
“Out of Office” by Fiona Thomas is a no-nonsense guide addresses the questions that people might feel too embarrassed to ask about going freelance … like how to raise an invoice, submit a tax return, claim expenses, network, and use social media. Fiona also details why working from home is proven to have a positive impact on productivity and mental health, and why so many women are making the leap into freelancing out of necessity.
Are you wondering if you have the skills to become freelance? I hear ya. It's pretty scary to think about going self-employed if you don't have any experience (or clients). It can cause a confidence crisis. A confidence crisis can be linked to a lack of skills, but...
If you’re looking to get more high-paying freelance clients that genuinely help your business, read on.
So you want to write about mental health. Great! I’ve been writing mental health features for magazines and websites for a few years now in addition to blogging and getting my memoir published. Humblebrag, yes, but I have plenty of experience. Don’t let that put you...
Some of the most inspiring mental health advocates I know
I absolutely love being a freelancer. I feel really proud when I get to introduce myself as a full-time writer, and I actively encourage others to pursue their dream of being self-employed because I think it can be incredibly fulfilling in a number of ways. Truthfully...
I’ve learned two really simple and effective ways to cope with impostor syndrome, so much so that I managed to make a huge career change from working in catering to becoming a freelance writer and published author in just a few years without any relevant qualifications.