So what is branding? I’m certainly no expert, but it’s something that I learn more about everyday, and I think that every freelancer is ultimately an expert in their own brand because they know it like the back of their hand. Even if they don’t realise it!
I used to think it was just all about graphic design. You know, having a snazzy logo and some pretty colours and fonts on your website. Shout out to Nikki who designed my logos though! But what I’ve learned through my own personal experience (and mistakes) is that it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows.
As author Seth Godin neatly puts it:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”
Must read books on freelancing for writers and creatives. Whether you’re an experienced freelancer or just starting out with a side hustle and looking to get more clients, these books offer tips on productivity, tax, PR and brand building.
Every freelancer needs to have confidence in both themselves and the work that they do, because it’s a fundamental part of making your business a success. And when I talk about confidence I don’t just mean the ability to talk in front of a crowd, or pitch your services to a client, or do Zumba class without tripping over… I mean inner confidence in what you’re doing and why you’re doing it.
I wanted this episode of Out of Office to really speak to people who are feeling a bit lost. Because I think we’re all been there right? We’ve all been in those types of jobs where you’re constantly watching the clock from 9.01am, you’ve eaten your lunch by 10am just out of pure boredom, and maybe the work you’re doing is unfulfilling or you just don’t give a shit about the stuff you’re responsible for. I felt like that quite honestly, most of my life until I was thirty years old.
In this episode, I want to delve into the idea of a side hustle. What is a side hustle and why is it helpful for people who want to go freelance? And how can you overcome the fear of actually starting one and then how can you juggle your side project whilst holding down a fulltime job? I’ll also be talking to my friend and YouTube creator Mikhila McDaid who is talking about why her side hustle will never be a full-time thing why that’s exactly the way she likes it
The majority of people are worried about the future right now, and freelancers are no different. That’s why I wanted to jump right in and talk about the nitty-gritty. I’m not going to ease you in with an episode about how creatively fulfilling it is to run your own business, how smug you feel doing emails in your pyjamas or how empowering it feels to earn money on your own terms because although all of those things are true, that’s not the whole picture.
“Out of Office” by Fiona Thomas is a no-nonsense guide addresses the questions that people might feel too embarrassed to ask about going freelance … like how to raise an invoice, submit a tax return, claim expenses, network, and use social media. Fiona also details why working from home is proven to have a positive impact on productivity and mental health, and why so many women are making the leap into freelancing out of necessity.
Are you wondering if you have the skills to become freelance? I hear ya. It's pretty scary to think about going self-employed if you don't have any experience (or clients). It can cause a confidence crisis. A confidence crisis can be linked to a lack of skills, but...
If you’re looking to get more high-paying freelance clients that genuinely help your business, read on.
So you want to write about mental health. Great! I’ve been writing mental health features for magazines and websites for a few years now in addition to blogging and getting my memoir published. Humblebrag, yes, but I have plenty of experience. Don’t let that put you...
Some of the most inspiring mental health advocates I know
I absolutely love being a freelancer. I feel really proud when I get to introduce myself as a full-time writer, and I actively encourage others to pursue their dream of being self-employed because I think it can be incredibly fulfilling in a number of ways. Truthfully...