Is it ever OK to work for free?Â
Half of all freelancers have been asked to work for free. Forty-three percent of all freelancers have completed a job without pay.
5 of the best podcasts for freelancers
There are some cracking podcasts for freelancers available online nowadays, but there are sooooo many! How do you know which ones to listen to first? Some are just sales tools and boring self-promotion for marketers or coaches, and others are genuinely helpful with...
Out of Office shortlisted in the Business Book Awards 2021
Out of Office by Fiona Thomas has been shortlisted in the 2021 Business Book Awards. The event celebrates the industry-leading tomes that inspire the business world each year. Recognising books that have shaped understanding on all aspects of the business world.
Branding for freelancers: A beginner’s guide
So what is branding? I’m certainly no expert, but it’s something that I learn more about everyday, and I think that every freelancer is ultimately an expert in their own brand because they know it like the back of their hand. Even if they don’t realise it!
I used to think it was just all about graphic design. You know, having a snazzy logo and some pretty colours and fonts on your website. Shout out to Nikki who designed my logos though! But what I’ve learned through my own personal experience (and mistakes) is that it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows.
As author Seth Godin neatly puts it:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”
5 of the best books for freelancers
Must read books on freelancing for writers and creatives. Whether you’re an experienced freelancer or just starting out with a side hustle and looking to get more clients, these books offer tips on productivity, tax, PR and brand building.
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