I started Out of Office with the aim of supporting not just people already on their freelance journeys, but particularly the freelance life contemplators, or the ‘I’m-pretty-sure-freelance-is-a-pipe-dream’ dreamers. I want to demystify the freelance life, offer no-BS advice and share both the highs – and lows – that come with hitting out of office for good, so you’re prepared to make your business a success.
So, in keeping with that purpose, here’s the no-BS advice on how to live your best freelance life.
So what is branding? I’m certainly no expert, but it’s something that I learn more about everyday, and I think that every freelancer is ultimately an expert in their own brand because they know it like the back of their hand. Even if they don’t realise it!
I used to think it was just all about graphic design. You know, having a snazzy logo and some pretty colours and fonts on your website. Shout out to Nikki who designed my logos though! But what I’ve learned through my own personal experience (and mistakes) is that it’s so much more than that, which quite frankly means it takes a lot of work and it’s something that is constantly evolving as your business grows.
As author Seth Godin neatly puts it:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”