If you follow me on Snapchat you’ll already know about this exciting blog post I’ve been working on! I spent the whole day on Monday at Social Day where I was treated to a wonderful array of speakers who all specialise in social media. As you can imagine there was a lot of Twitter talk, marketing mantras and Facebook philosophies. There was a hell of a lot of information on offer too. There were 12 speakers in total so it was really good value for money and would highly recommend catching an event in your area. But now for the good stuff; I’ve skimmed through my notes and I’m going to share some of the best tips I learned from the day
1. Create video
This was the most prevalent but also the most daunting tip from the day. I love watching girls on You Tube who chat away to the camera whilst doing their make up, but the thought of doing something similar just seems terrifying. What if no one watches? What if I have nothing to say? The indisputable truth is that video is our preferred way to receive information online so if you haven’t considered dabbling then you need to think about it. It’s what people want. Chances are if you have a following on Twitter and Instagram then people are generally interested in what you have to say, so just go for it. The experts recommended Periscope, but I’ve been using Snapchat to begin with as it’s broken into short chunks which seems more
2. Be kind
This might seem like a strange tip if you’re aim is to grow your business and make more money, but being ruthless on social media is a big mistake. One speaker gave a great example about how she went out of her way to help a client, and months later was offered to use her holiday home as a way of saying thank you. Although this was obviously a friendly gesture, you never know when a person online with specific skills might come in handy and save your bacon when it comes to your business.
3. People like recognition
Online it’s really exciting when you start to get new followers and comments online, but be sure to remember to personally thank those who go out of their way to follow you or share your content with others. It’s a quick and easy way to show your appreciation to all of the people who are helping you grow your presence online.
4. Creating helpful content is essential
You can write the funniest blog post about your trip to Blackpool, but if it doesn’t help anyone then it’s probably not going to get noticed. Simply changing a title from “A windy weekend in Blackpool” to “How to entertain young children when the weather is bad in Blackpool” will change your content from OK to totally shareable.
5. Use your own voice
One key piece of knowledge I took away from the day was the importance of speaking in a personal voice on social media. This means being sympathetic to others, using colloquial terms, offering support and using your own personality when you Tweet or create a status update. Even as part of a large company, signing off with your own name creates a more intimate relationship with the customer and gives your brand the human touch.
6. Remember that people buy people
Following on from the last point, you should focus on creating a likeable brand online before you start flooding your followers with links to your website. Get to know them, talk to them, offer tips, share helpful information and then when they need your service, they’ll already trust you and want to connect with you.
7. Create an Ebook
If you really want to win over your followers before you sell them anything, you should be offering them helpful content completely free of charge. Creating an Ebook is actually incredibly simple; the most basic ones are made in Microsoft Word and can be put together in less than a day if you have most of the information collated already. Simply offering a free document that contains valuable information is enough to obtain your potential customer’s email address which is helpful later when you need to target people interested in your product.
8. Use LinkedIn
I’m still working on this one. I’ve never used the website but apparently it’s a great tool especially for building good business to business relationships.
9. Create a call to action
This is actually quite a common tip, especially for bloggers. I always sign off my blogs with a question, inviting readers to share their opinions or experiences on whatever I happen to be talking about. But I’ve never really considered doing the same on other forms of social media. Once you decide what your aim is, it’s pretty simple. For example, my aim is normally to get people to visit my blog so in my Snapchat videos I’ve started giving sneak previews about my topics to get people to check it out, or I’ll ask them to go follow me on Twitter for regular updates.
10. Own a hashtag
I’m not sure exactly how I would go about this myself, but it’s a great idea for local businesses who want to connect with customers or other small businesses. Essentially, you just create your own hashtag and encourage other people on Twitter to use it as away to find information and users. The example Samantha Kelly used was a solicitors firm in Belfast who created the hashtag #BelfastHour. They now host their own Twitter chat every week and bring together a community of potential customers and other businesses in a way that is helpful, friendly and they don’t have to openly “sell” their services, the hashtag has pretty much done that for them.
So there it is; my top 10 tips to get you started on improving your social media. Which ones will you be